Iron Mountain wanted a tool that helped inform their customers of where they fell when it came to data backup and recovery and ultimately what that meant for the success of their organization. I was tasked with designing an interactive quiz that would visualize data backup and recovery in real time and then provide a customized benchmark comparison report. The microsite had to be both ipad and desktop friendly.
Comeback America Initiative was looking for a bold, clean website that focused on their blog posts, videos and campaigns. They wanted a clever way to display their mission on the homepage without having it be the focus. I created an expandable bar that took over the hero space when initiated by the user.
This Veggie Patch concept is geared towards Moms and aims at providing them with nutrition information as well as an interactive experience. The back drop of this website is a video set in a backyard with fresh, vibrant summer colors and strong product photography. The user is prompted to choose a Veggie Patch product to learn about and weigh the health benefits against more traditional food products out there.
Nothing beats creating a full screen experience site. The active photography and grungy effects highlight the lifestyle of on-duty officers and the wear and tear on their uniforms. Vertx OA Duty Wear is a new line of uniforms that adapts and conforms to whatever the situation at hand requires.
DirecTV needed a unique way to educate their new hires on the features the company had to offer. They brought in large trucks outfit with the Extreme Entertainment Makeover theme and interactive touch screens. In this unique training experience an actor took over each lesson as employees interacted with the interface.
For this project I created a one page layout that showcases the author and her new program — Love Over Addiction. The design feels more like a magazine than an e-commerce site — highlighting the product packaging, the author's personal style and displaying the information in a clean, typographic way. The intention is to introduce the program to everyday, sophisticated women who are in relationships with men that suffer from substance abuse or drink too much. Within the site you can learn about the program, listen to audio samples and connect with the author herself.
Images used in this mock-up are for placement only. Professional photographs are being taken. Site coming early 2013.
This website is unique in that it has three audiences and only one home page. I was challenged with the task to develop a unique approach to home page persona segmentation while keeping it clean, fresh and engaging.
Cambium Learning Group needed a new website that engages customers and tailors content to their needs and also supplied a wealth of information on their products. I saw the potential for a site that was robust, unique and engaging. The audience varied between school administrators, teachers and parents and Cambium Learning Group needed a way to identify the audience while collecting valuable data to then customize their sales approach. I designed an interactive illustrated quiz that suited this need.
Through market research, Genuine Interactive learned that 85% of moms who came to the site—a market that made up the largest slice of FRENCH’S® audience—were looking for recipes. I designed a landing page that was both interactive and rich in recipe content. Additionally we created a community around the new recipe database with real-time search filtering capabilities and an emphasis on social sharing.
As lead designer for Iron Mountain, I was tasked with designing a digestible website that housed a wealth of information. I concentrated on organization and conciseness with respect to IA. By creating tabs within a four column grid to organize the content, I was able to display a large amount of information on the homepage while keeping the design clean.
Tudor Growth Equity is a Private Investment Firm that focuses on providing capital to mid- and late-stage technology and growth companies. The Boston-based eight-member growth equity investment team of Tudor Investment Corporation was looking for a conservative website that highlights their core business and invested companies. I saw the potential for a clean website that was not only informative but focused on the warmth of their boutique team. Tudor Growth Equity’s five partners have worked together for over ten years and I set out to highlight this unique team experience on their homepage.
These are two concept designs I created for BzzAgent. The client went with the first approach.
BzzAgent is a word of mouth marketing agency. It places consumers at the forefront of Client's sales approach by having them try products for free and then share the products they like with friends through social media. This website was designed using fresh brand color and social media campaigns to create an informative website that is intuitive and easily navigable.