BELLA BUSTIERE REDESIGN
Bella Bustiere is an Australian owned women’s sport and loungewear company that focuses on delivering quality products for an active lifestyle.
I was challenged with creating a highly functional e-commerce website that increased online sales, retained loyal customers and expanded market share while capturing the essence of the Bella Bustiere brand. The design integrated contextual and topical content to create an editorial experience pushing the site beyond the 500 px height it previously lived on. The site needed to be simple and clean while immediately imparting the feminine, technical style and high quality of Bella Bustiere.