NEW MAZDA BT-50
With this site, we wanted to demonstrate the toughness of the Mazda BT-50 and its core features. Slow motion videos were used to emphasize the toughness, as its current perception in the marketplace is that the car looks feminine. The site needed to be more than a brochure site - we wanted people to learn more about the car but also get the gut feeling it's bloody tough. Content priorities were based on first-hand user research and copy length was kept short in consideration of the tradie audience and also mobile viewers. The design is gritty with concrete texture, big, bold font and carefully considered animations bring the site to life.
AGENCY: CHE Proximity | ROLE: Art Direction, Concept, Design, UX