TELSTRA SMARTER BUSINESS IDEAS
The Telstra Smarter Business Hub is a complete redesign of the old blog which sought to build a Small Business community based on content created for the Smarter Business Ideas Magazine. We sought to create a destination where small business people could go to get their daily dose of business, finance, tech and leadership smarts. Here they can discover professional advice, tips and real-life business inspiration from local and global experts. Smarter's motto is 'work smarter, not harder'. We created a responsive site that captivates visitors with visually rich content, subtle animations and refined typography. The intention of this blog platform was a phased appraoch. Future itterations were to give user's not only useful articles, but live talks and the ability to get crowd funded.